It is an around-the-clock affair for news organizations hoping to break the latest information in the Tiger Woods scandal.
With more than one alleged mistress in the spotlight, gossip and celebrity magazines and Web sites are fielding a flood of news tips a day from women desperate to be a part of this media maelstrom.
"What happens in cases like this is once there is one allegation then there are always 10 more," said Bonnie Fuller, editor in chief of HollywoodLife.com and former head of magazines Us Weekly and Star.
"You have the real women who actually have had a relationship with a celebrity come forward, and then you have people creating these stories because they are seeking their own fame and fortune and attention."
Supermarket tabloid the National Enquirer first reported that Woods allegedly had an affair with nightclub hostess Rachel Uchitel.y Woods?
Uchitel denied the allegations and hired celebrity attorney Gloria Allred to represent her.
The two women were scheduled to hold a press conference Thursday in Los Angeles, California, to discuss Uchitel's relationship with Woods, but canceled Thursday morning.
Quoting what it call an "insider," Life & Style magazine has reported that Kalika Moquin, a marketing manager for The Bank nightclub in Las Vegas, Nevada, allegedly spent time with Tiger at his Las Vegas hotel during the weekend of October 23.
The magazine says when they contacted Moquin, she would neither confirm nor deny their report.
In the most damaging allegation yet, Us Weekly magazine reported in this week's issue that Jaimee Grubbs, 24, told them that she had a 31-month affair with Woods. The magazine, which identified her as a cocktail waitress, also published on its Web site what it said was a voice-mail message from Woods to Grubbs.
"Hey, it's Tiger," a man says in the recording. "I need you to do me a huge favor. Can you please take your name off your phone? My wife went through my phone and may be calling you."
CNN could not independently confirm that the voice on the recording was Woods.
Woods posted a statement on his Web site Wednesday that did not admit an affair but apologized for "transgressions" that let his family down.
Us Weekly said it began digging into Woods' personal life before last week's car crash outside his Florida home that left him with facial lacer
